We are a

creative agency

We build brands with impact. By combining strategy, design and technology. Brands that hit the right chord and that tell strong stories. For all brand touchpoints along the customer journey.

Creativity creates impact, allowing you to lead at the communication level. Creativity runs through our veins as it has for 48 years. So does our belief that brands are only truly successful when based on a clear identity. We work closely with you to create an identity that makes the best use of market and communication opportunities.

We are a committed team of strategic experts, designers, developers, copywriters, online marketeers but also consumer psychologists and video creators. We have a rock-solid partner network which includes our thriving subsidiary called Online Marketeers.

Together we guarantee your brand and communication becomes more meaningful and effective. Interested in how we can increase the impact of your brand?

Creativity. Teamwork. Great colleagues.
Meet our team in The Hague.

This is what we do…


  • Positioning
  • Brand strategy
  • Corporate identity


  • Digital strategy
  • Web design
  • Web development
  • Apps
  • Online marketing


  • Content development
  • Campaigns
  • Content strategy
  • Online/offline communication

Our clients

Corporate story

More than 40 years ago, a revolution took place in the graphic design industry. Designers were stepping away from printing houses, seeking room for their creative work. In 1970, Smidswater came into existence as one of the very first design agencies in the Netherlands. It was named after one of The Hague’s canals where the office was located: Smidswater.

Our locations

We have inspiring creative workspaces in The Hague, Amsterdam and Breda.
You are more than welcome to visit.
arrow_drop_up arrow_drop_down