The style is also ideal for storytelling. Stories to bring a smile to the lips, create sympathy or explain something.
With thousands of items, this project for Randstad is a good example of how to develop and implement rebranding for a major company.
“Smidswater delivered a tremendous performance! They quickly produced hundreds of designs that we have used for the international roll-out of our rebranding. They also helped train dozens of Randstad employees in Europe and the US. We are keen to continue this successful collaboration with extremely professional and congenial partners!”
Global director marketing Randstad