How do you encourage employers to hire a person with a handicap? You have to look for deeper motivation. Why would you do it, and why not? And where do you start?
No gimmicks, no extensive information about policies. Simply explaining why they should. With honest stories. That is the key to the campaign “Ondernemen met je hart”.
It is then all about storytelling. Stories that start a discussion of the subject and persuade employers to take the plunge with a trial placement. A nice, safe introduction with no obligation with a person from the target group.