Brand identity and a new web design
Brand identity Saffier
Saffier help people to remain themselves as they grow older. In a changing world in which older people continue to live at home for longer and family and friends are expected to play a more active role, Saffier is adapting to those changes. On the basis of a new customer promise and name, Smidswater developed its corporate identity, a motto and a new website. Eric: ‘For Saffier we came up with the motto ‘An eye for what counts’. That simple phrase encapsulates what everyone at Saffier is doing every day. To reinforce the message, we produced an introductory booklet in which this was illustrated in a sympathetic manner’.