Web design for distinctive curriculum.

BouwSchool Breda is a regional vocational course for the building industry. It trains young people as carpenters, brick layers, tilers and managers, as well as providing courses for people who are already working in the construction industry. Practical education and theory lessons under one roof. A distinctive teaching programme!

How do you communicate that range of courses to potential students? How do you ensure that they can find the information they need and trigger them to study at BouwSchool Breda? By establishing an effective online profile, with a mobile-friendly web design that matches the customer journey: the online ‘journey’ made by vistiors to the website.

Smidswater’s answer was UX and responsive web design. Together with Online Marketeers, we found solutions for various structural problems, such as how to segment the communication for differnet target groups and how to increase the number of leads (registration by potential students) via the website?

The existing corporate identity provided the basis for the further development of the new online profile. Smidswater then took care of the user experience (UX) design and the technical development. Online Marketeers delivered the online strategy, the copy and the photography.